ClientVox Financial Partners
SectorFinancial Consultants / Finance Technology
Starting life as financial consultants, Vox have entered the fin-tech market by developing a platform and a suite of products to aid in the creation, management and litigation of financial documents within an organisation. As they made this shift in direction, they required an identity that was more towards software and app development than the traditional financial sector aesthetic. Vox wanted to still retain the sense of being a people centric firm rather than a faceless organisation. This influenced the creation of the icon that is a thumbprint made up of computer circuitry and the supporting soft blue waves to convey a softer aesthetic but also represent the flow of information between parties.