Cover Shape
Cover Shape

Toasted


Disciplines
  • Identity Creation
  • Branding
  • Print Design
  • Web Design
Year

2018-20


Brief

We love to support local businesses that are just starting out and building their brand from the ground up. Toasted is a client we have enjoyed working with from their very beginning and have built a brand identity that captures the quality of their product.

Toasted hand craft beautiful burnt wood cladding. Their product is a designer or architect’s dream and ticks all the right boxes. There were two considerations when starting out to create the brand aesthetic for Toasted.

Images of work
Images of work

Our Solution

Our first consideration was how do we communicate the wonderfully warm and enthusiastic personality of the owner through the presentation of her product. The second consideration was how do we communicate the beautiful tactile finish of this product in a way that allures designers, architects and discerning members of the public designing their own home.

The colour palette choice was obvious and lends itself well to communicating the quality of the physical product through page and screen. We wanted it to feel premium, but also very down to earth and hand made. The website and printed book were the ultimate expressions of the brand and brought everything to life to really help sell who Toasted are and why they are the preferred choice when it comes to burnt wood cladding.

Images of work
Images of work