SectorPlanning & Surveying
Land surveying company Six West derived their name from the location coordinates of their business premises, six degrees west. The colour palette had been well established throughout the company so we worked to find a new way to present and breathe new life into their brand identity. We stripped back the graphical elements of their existing logo, stuck to clean and clear typography and gave a simple nod to the origin of the name by using the symbol for ‘degrees’ on the end of the logoform. Alternating between black and white as the main focus of the branding helped to provide diversity and interesting throughout the branding with the supporting orange used as a highlight. This informed the design and colour palette used in the website design which maintains a more light and airy feel.