- Identity Creation
- Print Design
Ryobi Aluminium Casting is part of the world renowned Ryobi brand. Their casting plant produces aluminium components using the high pressure die casting process for the automotive industry.
Working conditions within this type of plant have the potential to be hazardous and with the appointment of a new safety officer, we were approached to assist in putting together the brand and printed safety materials for the new RYOBIwell brand.
In order to encourage engagement with the new RYOBIwell programme, employees were invited to create posters with their families to reflect their interpretation of safety and the potential dangers in the workplace.
We took the poster submissions and reinterpreted them into new illustrations that were used throughout the promotional materials and poster campaign within the workplace.