- Identity Creation
- Web Design / Development
- Print Design
Paper Fig was an independent coffee shop located on the shoreline of Portstewart on the North Coast of Northern Ireland. It takes its name from the Paper Fig shell. At its core, Paper Fig aims to provide top quality food in a friendly and inviting atmosphere. Besides the inescapable nautical themes, we also had to consider the terracotta colour that was a fixed part of the building.
The client had inherited the red 'sail' and wasn't keen to retain it but with our clients start up budget in mind we worked to embrace the colour and integrate it into the brand.
We colour picked the colour and worked it into the branding and offset it against a deep nautical navy blue and we brought a personality to the brand by creating some hand drawn illustrations of sea creatures.
The paper fig shell didn't create the visual impact that would have been desired for the brand so we and so we made the decision to put an Octopus front and centre, bearing in mind the visual impact this would make along the shore line. This helped to make a truly unique brand for a quaint little coffee shop that was a must-see destination for any Portstewart visitor.