- Identity Creation
- Web Design
- Print Design
Mastercraft Construction prides itself on being a multifaceted building company, founded and based in Northern Ireland. They have completed work on prestigious projects ranging from Claridge’s Hotel, London, to the Giants Causeway Visitors Centre in Northern Ireland.
The firm’s growth has seen it move from small subcontracts in Belfast to carrying out work on prestigious projects across the UK, Ireland and Europe. They are specialists in building contracting, joinery, concrete formwork, fit-out and roofing. They have provided these services to the healthcare, residential, commercial, retail, arts, leisure, conservation and education sectors.
As their business grew and they were bidding for, and securing, higher profile projects, they wanted to ensure their business image reflected the quality, strength and precision for which they have become known. To do this we created an identity that focused around a constructed, geometric ‘M’ that would become iconic and distinctly Mastercraft’s as they worked on each new site. To get away from the tired white and blue colour schemes that are associated with many construction companies, we used a colour palette with black as the primary colour accented with yellow and orange.
The crucial part of any business communication strategy is to ensure there is a high quality website that supports the pillars on which the branding is built. That is what we delivered for Mastercraft.