ClientNothern Ireland Local Medical Committee
As the Northern Irish voice of the British Medical Association, the Northern Ireland Local Medical Committee is a vital resource for all GP's throughout Northern Ireland. With no identity or branding and an ageing convoluted website, we stepped in to set the NILMC in the right direction. Drawing on what are colours typically associated with the healthcare sector, we immediately placed the narrative of the branding in the position with the target audience. We created a soft and approachable icon that represented the four committees that are held together by the central NILMC. We completely reinterpreted the functionality and user experience of their website to aid in the dissemination of important information and make it easily found and digested.