- Identity Creation
- Label Design
- Print Design
- Art Direction
Leading supermarket chain, ALDI, has made an impact on the craft beer market by releasing a range of their own brands and popular variants. We have had the privilege of designing a few brands for ALDI, the most recent being Roadworks Brewing Co.
The brief was presented to us as a craft beer brand that would be tied to travel and the golden age of motoring. We designed the brand to have a retro aesthetic with a fully illustrated label for maximum shelf impact.
Each label depicted a different scene and was linked to a different classic automobile. We wanted the consumer to imagine the feeling of a carefree roadtrip across America in the 60’s. This is a relaxed brand that the drinker should enjoy holding in their hand so the design needed to keep them engaged right through to the last drop.
Craft beer enthusiasts would be sure to want to add this range of bottles to their collection. Future designs will add new scenes to collect as well as complimentary can designs.